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Hosted by Captura for the school photography community, the Mastering Volume Photography conference is the most practical day of learning for high volume photography studios.

Join studio owners, operators, and industry leaders on June 22, 2026, in Raleigh, North Carolina, at 11 am for a one-day event focused on improving operations, increasing revenue, and preparing studios for the future.

Event to be held at Raleigh Marriott Crabtree Valley, the same venue hosting the SPOA Summit.

Seats are limited and this event sells out each year.

Get your ticket today.

MVP ticket $99 (FREE with SPOA ticket purchase)

Register to secure your spot

Ticket sales end June 8th

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Why studios attend MVP

For many studios, MVP has become the most valuable day of the SPOA week. The conversations are practical, the ideas are actionable, and the people in the room are facing the same challenges you are.

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Learn what successful studios are doing differently

Discover strategies other studios are using to grow revenue and improve operations.

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Increase revenue per student

Explore product strategies and pricing approaches used by high-performing studios.

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Simplify operations

See how modern workflows and automation reduce friction in production.

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Understand industry change

Learn how AI and new technologies are reshaping the future of school photography.

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Connect with peers

Meet studio owners and operators facing the same challenges you are.

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What is MVP?

MVP (Mastering Volume Photography) is a one-day event hosted by Captura that brings together studios and industry partners to share practical insights about how the industry is evolving.

Sessions combine peer-to-peer learning from studio operators with insight from the Captura team, building the technology powering modern volume photography.

The focus is simple:

Real lessons studios can take back and implement immediately.

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What you’ll take away

Operational efficiency
Modern workflows that reduce friction and help studios scale.

Revenue growth
Strategies to increase sales through better products and experiences.

Workflow innovation
Automation and smarter systems simplifying complex production environments.

AI & emerging technology
How AI is transforming editing, job management, and productivity.

Real studio stories
Lessons from operators running successful businesses.

Reserve your seat today.

Session highlights

Build a connected studio

Understand how Workflow, Commerce, Editing, Marketing, and Data come together, and where studios typically break.

 

Drive more revenue without more chaos

Learn how top studios increase:

  • AOV
  • Participation
  • Reorders through smarter pricing, carts, and campaigns.

Win by job type

Not all jobs are equal. Understand where Seniors, Underclass, Sports, and Events:

  • Create margin
  • Create complexity
  • Create growth

 

Scale operations without bottlenecks

Get practical strategies for:

  • Editing + QA
  • Fulfillment flows
  • Automation
  • Peak season efficiency

 

Turn data & security into a strength

Learn how clean data improves:

  • Marketing performance
  • Parent experience
  • Operational confidence

 

Expand revenue with Yearbooks & cross-sell

Unlock new revenue streams through:

  • Yearbooks
  • ecommerce adoption
  • Bundling strategies

 

Walk away new

Walk away with a plan

The event closes with a forward-looking keynote + clear next steps tied to upcoming product innovation.

Who should attend MVP?

MVP is designed for leaders and operators working in high volume photography businesses.

  • Studio owners and executives
  • Operations and production leaders
  • Sales and marketing leaders
  • Technology and workflow managers
  • Teams preparing their studios for future growth

Whether you run a regional studio or a national operation, MVP provides insight that can help your team operate more efficiently and grow revenue.

The Captura Community

At Captura, we believe the best ideas in this industry come from the studios doing the work every day.

MVP was created to bring that community together.

It’s a space where Captura customers and industry partners can connect, share ideas, and learn from one another.

Many of the most valuable conversations happen between sessions, in hallways, over lunch, and during informal discussions with other studios.

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The perfect kickoff to SPOA

MVP takes place the day before the SPOA International Summit for School Photography & Yearbooks, making it the perfect way to begin the week.

Many studios treat MVP as the unofficial kickoff to SPOA, reconnecting with peers and starting the week energized.

 

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Early bird coffee hour

For those arriving early, join us for some coffee at 10:00 am. MVP starts at 11 am! 

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Happy hour at East Bower Cider Company (next to the office)

Join us for happy hour, an office tour, and a catered dinner. 

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Join us at MVP 2026

The future of school photography is being shaped by studios willing to innovate and grow.

MVP is where those conversations begin.

Reserve your seat today

The MVP Conference starts June 22nd at 11 am!

Ticket sales end June 8th

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