MVP-2026

The countdown is complete

Hosted by Captura for the school photography community, the Mastering Volume Photography conference is the most practical day of learning for high volume photography studios.

Join studio owners, operators, and industry leaders on June 22, 2026, in Raleigh, North Carolina, at 11 am for a one-day event focused on improving operations, increasing revenue, and preparing studios for the future.

Event to be held at Raleigh Marriott Crabtree Valley, the same venue hosting the SPOA Summit.

Seats are limited and this event sells out each year.

Get your ticket today.

MVP ticket $99 (FREE with SPOA ticket purchase)

Why studios attend MVP

For many studios, MVP has become the most valuable day of the SPOA week. The conversations are practical, the ideas are actionable, and the people in the room are facing the same challenges you are.

Learn what successful studios are doing differently

Discover strategies other studios are using to grow revenue and improve operations.

Increase revenue per student

Explore product strategies and pricing approaches used by high-performing studios.

Simplify operations

See how modern workflows and automation reduce friction in production.

Understand industry change

Learn how AI and new technologies are reshaping the future of school photography.

Connect with peers

Meet studio owners and operators facing the same challenges you are.

What is MVP?

MVP (Mastering Volume Photography) is a one-day event hosted by Captura that brings together studios and industry partners to share practical insights about how the industry is evolving.

Sessions combine peer-to-peer learning from studio operators with insight from the Captura team, building the technology powering modern volume photography.

The focus is simple:

Real lessons studios can take back and implement immediately.

What you’ll take away

Operational efficiency
Modern workflows that reduce friction and help studios scale.

Revenue growth
Strategies to increase sales through better products and experiences.

Workflow innovation
Automation and smarter systems simplifying complex production environments.

AI & emerging technology
How AI is transforming editing, job management, and productivity.

Real studio stories
Lessons from operators running successful businesses.

Reserve your seat today.

Full agenda

11:00 AM

Welcome: Your modern studio playbook

The photography industry has always been built on relationships, trust, and community. Today's studios face a new challenge: managing increasing complexity while continuing to grow.

This opening keynote sets the tone for the day by introducing a new way of thinking about studio success. Rather than solving problems one at a time, we'll explore how connected systems create operational clarity, revenue growth, and long-term scalability.

11:15 AM

The connected studio operating system

Disconnected systems create inefficiencies, operational confusion, fulfillment challenges, and lost revenue opportunities.

In this session, we'll examine where workflows commonly break and explore how successful studios connect Workflow, Commerce, Editing, Marketing, Security, and Yearbooks into a unified operating model.

Learn how top-performing studios eliminate friction and create a single source of truth across their business.

11:45 AM

Commerce architecture for growth

Many studios have the volume they need.

What they need is a better way to convert that volume into revenue.

This session breaks down the strategies high-performing studios use to increase participation, improve average order value, optimize shopping carts, leverage pre-orders, and create better buying experiences for parents.

Through real examples and proven approaches, you'll learn how small changes can create meaningful revenue gains.

12:30 PM

Lunch

Community corner

Meet and engage directly with Customer Success and community teams, and experience how Community extends learning beyond the event itself

1:00 PM

Fulfillment & Workflow clarity: Reducing chaos at scale

Peak season creates pressure on every part of a studio operation.

Fulfillment complexity, production delays, support tickets, and workflow confusion can quickly impact both profitability and customer satisfaction.

Learn how leading studios create clarity across labs, shipping, quality assurance, release workflows, and production operations.

1:30 PM

Your most successful Fall: New features, real results

What have we learned from customers over the past year?

What challenges are studios facing today?

What innovations are helping solve them?

This keynote connects customer feedback, operational challenges, product evolution, and future opportunities into a clear roadmap for fall success.

You'll learn what matters most, what's changing, and where to focus your efforts heading into peak season.

2:15 PM

Yearbooks & Cross-Vertical Monetization

Many studios rely too heavily on a single revenue stream.

This session explores how successful businesses increase customer lifetime value through yearbooks, eCommerce adoption, bundling strategies, and cross-sell opportunities.

Learn how expanding your offerings can strengthen customer relationships while creating more predictable, sustainable growth.

2:45 PM

Break

Take time to recharge, connect with peers, and continue conversations from the day's sessions.

3:00 PM

Get it done: Hands on product workshop

This isn't another demo session.

It's an opportunity to work directly with Product and Customer Success teams to implement meaningful improvements in your business.

Visit focused workshop stations covering:

Marketing Automation
Shopping Cart Optimization
Designer
Workflow
AI Image Editing
Yearbooks

Get hands-on guidance, configure features live, and leave with real progress already underway.

5:00 PM

Closing keynote: The future of the Captura partnership

The day concludes with a look toward the future.

This keynote explores how Captura is evolving its partnership with customers through product innovation, community, customer success, and long-term collaboration.

Rather than ending with features, we end with confidence.

Confidence in where the industry is headed, confidence in your ability to scale, and confidence in a partner committed to helping you succeed.

Walk away with a plan

You'll leave MVP 2026 with:

✔ Proven strategies to increase revenue and customer lifetime value

✔ Practical workflow improvements to reduce friction and operate more efficiently

✔ Greater confidence heading into peak season with a clear path forward

✔ Connections to a community of peers, experts, and partners invested in your success

Because growth happens when strategy turns into action.

Who should attend MVP?

MVP is designed for leaders and operators working in high volume photography businesses.

Studio owners and executives
Operations and production leaders
Sales and marketing leaders
Technology and workflow managers
Teams preparing their studios for future growth

Whether you run a regional studio or a national operation, MVP provides insight that can help your team operate more efficiently and grow revenue.

The Captura Community

At Captura, we believe the best ideas in this industry come from the studios doing the work every day.

MVP was created to bring that community together.

It’s a space where Captura customers and industry partners can connect, share ideas, and learn from one another.

Many of the most valuable conversations happen between sessions, in hallways, over lunch, and during informal discussions with other studios.

The perfect kickoff to SPOA

MVP takes place the day before the SPOA International Summit for School Photography & Yearbooks, making it the perfect way to begin the week.

Many studios treat MVP as the unofficial kickoff to SPOA, reconnecting with peers and starting the week energized.

Early bird coffee hour

For those arriving early, join us for some coffee at 10:00 am. MVP starts at 11 am!

Happy hour at East Bower Cider Company (next to the office)

Join us for happy hour, an office tour, and a catered dinner.

Join us at MVP 2026

The future of school photography is being shaped by studios willing to innovate and grow.

MVP is where those conversations begin.

Reserve your seat today

The MVP Conference starts June 22nd at 11 am!

Ticket sales end June 8th