Captura Privacy Policy
Last Updated: May 2026
This Privacy Policy explains how Captura, formerly ImageQuix, (“Captura,” “we,” or “us”) collects, uses, and discloses information about its Customers, Studios, and Students (“Users” or “you”), as defined below. This Privacy Policy applies when you use our websites, mobile applications, and other online products and services that link to this Privacy Policy, contact our customer service team, engage with us on social media, or otherwise interact with us (collectively, our “Services”).
We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of this policy and, in some cases, we may provide you with additional notice (such as adding a statement to our website). We encourage you to review this Privacy Policy regularly to stay informed about our information practices and the choices available to you.
If you are a California resident, please see the “Your California Privacy Right” section.
For additional information about our collection and use of biometric data and information, please see the Captura Biometric Information Privacy Policy.
A customer (“Customer”) is an individual placing an order for our Services with or through one of our partnering photographers, photography studios, or printing labs (collectively, the “Studio”) and who may be providing information about a student or photography subject (individually, a “Student,” and collectively, “Students”).
COLLECTION OF INFORMATION
Information You Provide to Us
We collect information you provide directly to us. For example, you share information directly with us when you create an account, fill out a form, submit or post content through our Services, make a purchase, communicate with us via third-party platforms, participate in a contest or promotion, request customer support, or otherwise communicate with us.
The types of personal information we may collect include:
Contact Information: Such as name, email address, postal address, phone number, credit card, or other payment information
Biometric Data. If certain features are enabled that use face recognition or similar technologies, biometric data and information may be collected through the Services, including face geometry information and characteristics derived by facial recognition technologies. In most cases, such biometric data is collected at the direction of, and on behalf of, the applicable Studio, which is responsible for providing notice and obtaining the required consent from individuals (including verifiable parental consent for children under 13) prior to collection. To the extent that Captura directly collects biometric data from individuals through its own platform features (such as selfie-based registration or photo-matching tools offered directly to consumers), Captura will maintain its own biometric data compliance program, provide the required notices, and obtain consent as required by applicable biometric privacy laws before collecting such data. For additional information about our collection and use of biometric data and information, please see the Captura Biometric Information Privacy Policy.
Information We Collect Automatically When You Interact with Us
When you access or use our Services or otherwise transact business with us, we automatically collect certain information, including:
Transactional Information: When you make a purchase or return, we collect information about the transaction, such as product details, purchase price, and the date and location of the transaction. Device and Usage Information: We collect information about how you access our Services, including data about the device and network you use, such as your hardware model, operating system version, mobile network, IP address, unique device identifiers, browser type, and app version. We also collect information about your activity on our Services, such as access times, pages viewed, links clicked, and the page you visited before navigating to our Services. For more information about what device and usage information we collect, see our Cookie Policy. Information Collected by Cookies and Similar Tracking Technologies: We (and our service providers) use tracking technologies, such as cookies and web beacons, to collect information about you. Cookies are small data files stored on your hard drive or in device memory that help us improve our Services and your experience, see which areas and features of our Services are popular, and count visits. Web beacons (also known as “pixel tags” or “clear GIFs”) are electronic images that we use on our Services and in our emails to help deliver cookies, count visits, and understand usage and campaign effectiveness. For more information about cookies and how to disable them, see our Cookie Policy and the Your Choices section below. Information We Collect from Other Sources
We obtain information from third-party sources. For example, we may collect information about you from identity verification services, credit bureaus, advertising networks, data analytics providers, mailing list providers, financial services providers, operating systems and platforms, and customer management providers.
Information Collected on Behalf of Studios
Captura provides its Services to Studios, and in connection with those Services, processes personal information of Customers and Students on behalf of, and at the direction of, Studios. Under applicable data protection laws, the Studio generally acts as the controller (or “business”) with respect to Customer and Student personal information, and Captura acts as a processor (or “service provider”).
Captura collects and processes certain information as a controller only for limited purposes, including, maintaining, securing, and improving the Services; preventing fraud and abuse; complying with legal obligations; and generating aggregated, deidentified analytics. All other Personal Information processed through the Services is processed on behalf of, and at the direction of, the applicable Studio.
If you are a Customer or Student and wish to exercise your data protection rights (including rights of access, correction, deletion, or portability), please contact the Studio through which your personal information was collected. Captura will cooperate with the Studio in responding to such requests as required under applicable law.
USE OF INFORMATION
We use the information we collect to provide, maintain, and improve our Services, including to facilitate and fulfill photography orders between Customers and the Studio. When processing personal information on behalf of a Studio, we use such information only as necessary to provide the Services and in accordance with the Studio’s instructions and our Data Processing Addendum.
We also use the information we collect to:
- Provide, maintain, and improve our products and services;
- Process transactions and send you related information, including confirmations, receipts, invoices, customer experience surveys, and order updates;
- Personalize and improve your experience on our Services;
- Send you technical notices, security alerts, and support and administrative messages;
- Respond to your comments and questions and provide customer service;
- Communicate with you about products, services, and events offered by Captura and others and provide news and information that we think will interest you (see the Your Choices section below for information about how to opt out of these communications at any time);
- Monitor and analyze trends, usage, and activities in connection with our Services;
- Detect, investigate, and prevent security incidents and other malicious, deceptive, fraudulent, or illegal activity and protect the rights and property of Captura and others;
- Debug to identify and repair errors in our Services;
- Comply with our legal and financial obligations; and
- Carry out any other purpose described to you at the time the information was collected.
We use biometric data and information solely to provide the Selfie-Match Feature and related photo-matching functionality that allows you and/or the applicable Studio to search databases or repositories of photos to determine which photos you appear in. We do not use biometric data or information to train, develop, test, validate, or improve any artificial intelligence or machine learning model, and we do not sell, lease, trade, or otherwise profit from biometric data or information. Where Captura uses Amazon Web Services, Inc. (including the Amazon Rekognition service) to power the Selfie-Match Feature, AWS acts as Captura’s sub-processor and is contractually restricted from using biometric data for any purpose other than providing the feature on Captura’s behalf. For additional information about our collection and use of biometric data and information, please see the Captura Biometric Information Privacy Policy.
Captura does not use personal information collected on behalf of Studios for Captura’s own marketing, advertising, or unrelated analytics purposes, unless such information has been aggregated and de-identified in accordance with applicable law. Captura may use such aggregated and de-identified information for any lawful purpose, including to develop, train, and improve its products, services, and artificial intelligence and machine learning models. In addition, where a Photographer (Studio) affirmatively opts in through the Captura platform or by separate written instruction, Captura may use specifically designated photographs (Work Product) to train, develop, test, validate, and improve Captura’s artificial intelligence and machine learning models, in accordance with the AI/ML Training License set forth in the Internet Master Services Agreement. Captura will not derive or use any biometric identifiers or biometric information from such Work Product for AI training purposes.
SHARING OF INFORMATION
We share personal information in the following circumstances or as otherwise described in this policy:
We share personal information with vendors, service providers, and consultants that need access to personal information in order to perform services for us, such as companies that assist us with web hosting, shipping and delivery, payment processing (including Stripe, our payment processor), fraud prevention, customer service, and data analytics. Where the Selfie-Match Feature or other Captura-operated biometric functionality is enabled, we share biometric data with Amazon Web Services, Inc. (including Amazon Rekognition), which acts as our sub-processor solely for the purpose of providing such functionality. We share Photographer Data, including order details and customer information, with Designated Partners (such as third-party laboratories, printers, and integration vendors selected by the applicable Studio) for the purpose of print processing and order fulfillment, in accordance with the Third Party Data Access Addendum to our Internet Master Services Agreement. We share personal information with our lawyers and other professional advisors where necessary to obtain advice or otherwise protect and manage our business interests. We may share personal information in connection with, or during negotiations concerning, any merger, sale of company assets, financing, or acquisition of all or a portion of our business by another company. Personal information is shared between and among Captura and our current and future parents, affiliates, and subsidiaries and other companies under common control and ownership. This includes sharing your information with our affiliate PhotoLynx, with which we share common services and software. For more information on how PhotoLynx collects, uses, and protects personal information, please visit their website and Privacy Policy. We share personal information with your consent or at your direction. We only share biometric data and information with our service providers and sub-processors working on our behalf unless (a) you provide consent; (b) the disclosure is required pursuant to a valid warrant, subpoena, or court order issued by a court of competent jurisdiction; or (c) the disclosure is required by law.
We may also share aggregated or de-identified information that cannot reasonably be used to identify you.
ANALYTICS
We allow others to provide analytics services on our behalf across the web and in mobile apps. These entities may use cookies, web beacons, device identifiers, and other technologies to collect information about your use of our Services and other websites and applications, including your IP address, web browser, mobile network information, pages viewed, time spent on pages or in mobile apps, links clicked, and conversion information. This information may be used by Captura and others to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.
Our website does not respond to “do not track’ signals.
TRANSFER OF INFORMATION TO THE UNITED STATES AND OTHER COUNTRIES
Captura is headquartered in the United States, and we have operations and service providers in the United States and Canada. Therefore, we and our service providers may transfer your personal information to, or store or access it in, jurisdictions that may not provide levels of data protection that are equivalent to those of your home jurisdiction. We will take steps to ensure that your personal information receives an adequate level of protection in the jurisdictions in which we process it.
YOUR CHOICES
Account Information
You may update and correct certain account information at any time by logging into your account or emailing us at privacy@captura.io. If you wish to delete your account, please email us at privacy@captura.io and we will delete your information within 30 days and send you a written confirmation when your account has been deleted. Please note that we may retain certain information as required by law or for our legitimate business purposes. We may ask for proof of identification in order to complete the request and validate its legitimacy.
Cookies
Most web browsers are set to accept cookies by default. If you prefer, you can usually adjust your browser settings to remove or reject browser cookies. Please note that removing or rejecting cookies could affect the availability and functionality of our Services. For more information about cookies and how to disable them, see our Cookie Policy.
Mobile Push Notifications
With your consent, we may send push notifications to your mobile device.
A mobile user might opt-in by:
- Entering a phone number online,
- Sending an Mobile Originating (MO) message containing an advertising keyword,
- Filling out a paper form that includes their phone number, or
- Signing up at a point-of-sale location.
You can deactivate these messages at any time by changing the notification settings on your mobile device. You may also opt out by replying “STOP” by text to the communicating number.
Communications Preferences
You may opt out of receiving text messages or promotional emails from Captura by following the instructions in those communications or by sending us an email at privacy@captura.io. If you opt out, we may still send you non-promotional emails, such as those about your account or our ongoing business relations.
CHILDREN’S PRIVACY
The Servies are not directed to, nor intended for use by, children under age 13 and we do not knowingly collect personal information from children under age 13.
If you are a parent or guardian and believe that your child has provided personal information through the Services, please contact us at privacy@captura.io or contact the applicable Studio directly. We will work with the Studio to promptly delete such information.
Important: Students under age 13 may not be permitted users int the Services and may not create nor use accounts in the Services.
STUDENT DATA AND FERPA
Where a Studio has been engaged by an educational agency or institution (a “School”) that is subject to the Family Educational Rights and Privacy Act, 20 U.S.C. § 1232g, and its implementing regulations at 34 C.F.R. Part 99 (collectively, “FERPA”), the Services may be used to process “Education Records” and “personally identifiable information” derived from Education Records (collectively, “Student Data”), as those terms are defined under FERPA. In that context, the Studio and the applicable School direct Captura’s processing of Student Data, and Captura acts as a “school official” with a “legitimate educational interest” within the meaning of FERPA, or otherwise pursuant to an applicable exception to FERPA’s consent requirements.
When Captura processes Student Data on behalf of a Studio or a School, Captura will: (i) use Student Data solely to provide the Services as directed by the Studio or the School, and for no other purpose, except as required by law; (ii) not use Student Data that constitutes personally identifiable information to train, develop, or improve any artificial intelligence or machine learning model; (iii) not re-disclose Student Data except as permitted by FERPA; and (iv) maintain Student Data under the direct control of the Studio and the applicable School with respect to its use and maintenance, as contemplated by FERPA.
Parents, eligible students, and Schools who wish to exercise rights under FERPA with respect to Student Data, including rights to inspect, review, correct, or request deletion of Education Records, should contact the applicable School directly. Captura will cooperate with the Studio and the School in responding to such requests and will retain, return, or delete Student Data at the direction of the Studio and the School, except to the extent retention is required by applicable law.
YOUR CALIFORNIA PRIVACY RIGHTS
California Consumer Privacy Act
In the preceding 12 months, we have collected the categories of personal information listed in the Collection of Information section above. We collect personal information for the business and commercial purposes described in the Use of Information section above.
We collect personal information from the following categories of sources: directly from Customers, Studios, and Students; from Studios on whose behalf we provide the Services; automatically through your use of the Services (including through cookies and similar tracking technologies); and from third parties such as identity verification services, payment processors (including Stripe), advertising networks, data analytics providers, mailing list providers, financial services providers, operating systems and platforms, and customer management providers.
We retain each category of personal information for as long as necessary to fulfill the purposes for which it was collected, including to provide the Services, comply with our legal, tax, accounting, and reporting obligations, resolve disputes, and enforce our agreements. Personal information processed on behalf of a Studio is retained and deleted in accordance with the Studio’s instructions and our Data Processing Addendum, and following expiration or termination of a Studio’s account is retained for one hundred and eighty (180) days as described above. Biometric data is retained only as described in the Captura Biometric Information Privacy Policy and Section 11A of the Internet Master Services Agreement, and in no event longer than required by applicable law.
In the preceding 12 months, we have disclosed the following categories of personal information for business purposes to the following categories of recipients:
|
Category of Personal Information |
Business Purpose for Disclosure |
Categories of Third Parties to Whom Disclosed |
|
Identifiers |
Providing, maintaining, and improving the Services; creating and authenticating accounts; processing and fulfilling photography orders; communicating with Customers, Studios, and Students; customer support; security, fraud prevention, and legal compliance |
Studios (as the applicable business/controller); Designated Partners (print and fulfillment labs selected by the Studio); service providers and vendors (including web hosting, customer service, data analytics, fraud prevention, and email/SMS delivery providers); payment processor (Stripe); affiliates and entities under common control (including PhotoLynx); professional advisors; government authorities and other parties as required by law; parties to a corporate transaction (e.g., merger, financing, or sale of assets) |
|
Personal Information Listed in Cal. Civ. Code § 1798.80(e) |
Processing transactions and payments; issuing refunds and chargebacks; tax, accounting, and recordkeeping; fraud prevention and security; complying with legal and financial obligations |
Studios; payment processor (Stripe) and related financial services providers; Designated Partners to the extent necessary to fulfill orders; service providers performing accounting, audit, fraudprevention, and customerservice functions; affiliates (including PhotoLynx); professional advisors; government and tax authorities as required by law; parties to a corporate transaction |
|
Commercial Information |
Fulfilling and shipping photography orders; providing order confirmations, receipts, and invoices; analytics and reporting; product and Service improvement; customer service; fraud prevention |
Studios; Designated Partners (for print and fulfillment); payment processor (Stripe); service providers (including hosting, analytics, customer support, and shipping providers); affiliates (including PhotoLynx); professional advisors; parties to a corporate transaction |
|
Internet or Other Electronic Network Activity Information |
Operating, securing, and improving the Services; analyzing usage and trends; personalizing user experience; measuring effectiveness of communications and campaigns; debugging and error correction; fraud prevention |
Service providers and vendors (including web hosting, analytics providers, advertising and measurement partners, and security providers); Studios with respect to their galleries and storefronts; affiliates (including PhotoLynx); professional advisors; government authorities as required by law |
|
Geolocation Data |
Security, fraud prevention, and analytics; localizing the Services; complying with legal obligations |
Service providers (including hosting, security, and analytics providers); affiliates (including PhotoLynx); professional advisors; government authorities as required by law |
|
Audio, Electronic, Visual, or Similar Information |
Providing the Services, including hosting, displaying, ordering, printing, and fulfilling photographs; enabling Studios and Customers to view and order photographs; storage and backup; debugging; product improvement (only in aggregated and deidentified form, or where the Photographer has affirmatively opted in to AI/ML training use under the Agreement) |
Studios; Designated Partners (for printing and fulfillment); service providers (including hosting and storage providers); affiliates (including PhotoLynx); professional advisors; parties to a corporate transaction |
|
Sensitive Personal Information (Biometric Information) |
Providing the SelfieMatch Feature and related photomatching functionality requested by the Studio or end user; security; legal compliance. Captura does not use biometric information to train, develop, or improve AI/ML models and does not sell, lease, trade, or otherwise profit from biometric information |
Studios that have enabled the SelfieMatch Feature; Amazon Web Services, Inc. (Amazon Rekognition), acting as Captura’s subprocessor; as expressly directed by the Studio or applicable end user; or as required by law |
|
Inferences |
Personalizing and improving the Services; analytics and reporting; product development; communicating with users about products and services they may be interested in |
Service providers (including analytics and marketing providers); affiliates (including PhotoLynx); professional advisors; parties to a corporate transaction |
Captura does not sell your personal information and does not share your personal information for cross-context behavioral advertising, in each case as those terms are defined under the California Consumer Privacy Act, as amended by the California Privacy Rights Act.Subject to certain limitations, you have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, and disclose, (2) correct inaccuracies in your personal information, (3) request deletion of your personal information, (4) obtain your personal information in portable format, (5) opt out of any “sales” or “sharing” of your personal information that may be occurring, (6) limit the use and disclosure of your sensitive personal information to those uses permitted under the CCPA, and (7) not be discriminated against for exercising these rights.
Captura does not sell your personal information.
Captura does not share any personal information with third parties unless: (i) authorized by you in writing, (ii) the third parties are service providers authorized by Captura to perform services for you on Captura’s behalf and for the purposes described in this Privacy Policy, including our affiliate PhotoLynx with which Captura shares databases and software; (iii) it is reasonably necessary to comply with a legal process, such as a court order, subpoena or search warrant, government investigation or other legal requirements, including to meet national security or law enforcement requirements; or (iv) necessary for the prevention or detection of crime (subject in each case to applicable law) or to establish or defend a legal claim, or as otherwise disclosed above in Sharing of Information.
Subject to certain limitations, you have the right to (1) request to know more about the categories and specific pieces of personal information we collect, use, and disclose, (2) correct inaccuracies in your personal information, (3) request deletion of your personal information, (4) obtain your personal information in portable format, (5) opt out of any “sales” of your personal information that may be occurring, and (6) not be discriminated against for exercising these rights.
You may make these requests by calling 919-355-4001 or by emailing us at privacy@captura.io. We will verify your request by asking you to provide information related to your recent interactions with us, such as your name, school, order number, order date, billing address, or email address. We will not discriminate against you if you exercise your rights under the CCPA.
If we receive your request from an authorized agent, we may ask for evidence that you have provided such agent with a power of attorney or that the agent otherwise has valid written authority to submit requests to exercise rights on your behalf. If you are an authorized agent seeking to make a request, please contact us.
If you are a Customer or Student whose personal information was collected through a Studio’s use of the Services, the Studio is the “business” responsible for responding to your CCPA requests with respect to that information. Please contact your Studio directly to exercise your rights. If you contact Captura, we will direct your request to the applicable Studio.
Data Retention
We store personal data associated with your account for as long as your account remains active. If you close your account, we will delete your account data within 30 days and send you a written confirmation when completed; otherwise, we will archive your account data after two years of inactivity, including your photographs, so that it may be provided to you on your request. We store other personal data for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations.
With respect to personal data processed on behalf of a Studio, we will retain and delete such data in accordance with the Studio’s instructions and our Data Processing Addendum. Upon expiration or termination of a Studio’s account, Captura will retain Studio data for a period of one hundred and eighty (180) days, during which the Studio may request export of such data, after which Captura will delete or return the data in accordance with the Studio’s instructions, except to the extent retention is required by applicable law or necessary to resolve pending disputes.
Unless otherwise required by a court order or applicable law, we will only retain your biometric information and data until the earliest of: (i) you request that we delete it; (ii) the Studio of which you are a customer deletes it or deletes your account with the Studio; (iii) the initial purpose for collecting or obtaining it has been satisfied; or (iv) one (1) year has passed since your last interaction with the Selfie-Match Feature, and in no event later than three (3) years after your last interaction with Captura, after which time it shall be permanently destroyed.
For additional information about our collection and use of biometric data and information, please see the Captura Biometric Information Privacy Policy.
Data Subject Requests
Subject to certain limitations, you have the right to request access to the personal data we hold about you and to receive your data in a portable format, the right to ask that your personal data be corrected or erased, and the right to object to, or request that we restrict, certain processing. If you would like to exercise any of these rights, please send us an email stating your request to privacy@captura.io.
CONTACT US
If you have any questions about this Privacy Policy, please contact us at privacy@captura.io. You may also communicate with us at our mailing address:
Captura, LLC
2020 Progress Court Suite 140
Raleigh, NC 27608