What got you to $100K in revenue won’t get you to $1M.

Heather Waters of Waterpark Photography, and Roger Pack of The StudioPack, explore the shift from “figuring it out as you go” to building a business that runs with consistency and control. This isn’t about doing more. It’s about doing the right things differently as your studio grows.

Expect a mix of real-world perspective and practical guidance on how to evolve your operations, mindset, and approach to growth.

Attendees will learn:

• The shifts required to move from scrappy to scalable
• How to replace reactive workflows with repeatable systems
• What sustainable growth looks like at the next level

You can run a great picture day, but if parents don’t engage, it limits everything that follows.

In this session, Captura’s Studio Marketing team will share best practices to help studios collect data from schools, increase participation and drive stronger results across marketing and the shopping cart. The focus isn’t on doing more; it’s on being more intentional with how and when you reach families.

We’ll explore how studios are improving engagement, staying top-of-mind beyond picture day, and creating a smoother path from notification to purchase - with real life examples along the way.

Your season doesn’t end at the sale. In many ways, it all comes down to what happens next.

Fulfillment is the last mile, and it’s the moment families experience your work in the real world. It’s when photos become prints, when memories arrive at the doorstep, and when those milestones finally make it into a frame on the wall. When it goes right, it builds trust and lasting relationships. When it doesn’t, it’s what your buyers remember.

In this panel discussion, we’re bringing together a group of Captura Preferred Lab Partners for a candid conversation on how studios can reduce production errors, avoid delays, and deliver a more consistent experience from order to delivery.

We’ll guide the conversation with pointed, real-world questions, giving each lab partner the chance to share what they see working (and not working) across the studios they support every day.

We’ll explore questions like:

• Where do you see the most common breakdowns between order and delivery?
• What can studios do upstream to prevent production issues before they start?
• What does a “well-prepared” studio look like from the lab’s perspective?
• How does stronger alignment between studio and lab impact speed, accuracy, and overall experience?

The goal is simple: help studios strengthen the final step of their process, so every order arrives as expected, and every family gets the experience they’re counting on.

You’ve heard the stories, the strategies, and the lessons learned. Now it’s your turn.

We’re closing the summit with a live, interactive Q&A featuring our speakers from across the day. This is your chance to ask questions, dig deeper into what resonated, and get perspective on the specific challenges you’re facing in your studio.

Whether you’re thinking about growth, marketing, operations, or fulfillment, this session is designed to connect you directly with people who are doing the work every day and seeing what actually works.

No scripts, no presentations, just real answers, honest insights, and an open conversation to help you move forward with more clarity.

Bring your questions. We’ll take it from there.